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如何为网站选择合理的目标关键词?

  不管是什么类型的网站,我们做好了以后就要对相关的产品或者服务进行宣传,那么我们要做的第一件事是:根据目标用户群,锁定网站目标关键词。为网站选择最佳的目标关键词是一个很重要的过程,因为关键词时整个网站推广过程中最核心的部分,关键词的选择是否合理直接影响着网站推广的效果。那么我们应?#20040;?#21738;些方面入手为网站选择合理的目标关键词?

  1、目标关键词竞争不能太激烈

  竞争太激烈的关键词,不仅花费的时间、精力和其它代价比较高,最后还不能保证有好的效果;然后,竞争太激烈的目标关键词转化率也比?#31995;汀?/p>

  2、目标关键词不能太冷门

  太冷门的关键词搜索?#38382;?#29305;别的低,甚至根本很长时间?#27982;?#26377;人搜索一次,这种目标关键词没有任何意义。

  3、目标关键词搜索?#38382;?#22810;、竞争小

  通过对行业特点和竞争对手的分析和大量细致的关键词挖掘,寻找搜索?#38382;?#30456;对比较,竞争相对较小的关键词。

  4、目标关键词和网站内容的相关性

  要求目标关键词与本站内容具有较大的相关性,只有这样才能提高网站访客的转化?#30465;?/p>

  5、从访客的角度考虑

  例如:对于网站建设的公司来说,“网站建设价格”就比“网站建设步骤”这个词的转化率要高,这就要我们认真的从用户的角?#20154;?#32771;问题了。

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